Indian TV Channels Catch Mobisode Fever; Plan A Slew Of 30-Second TV Spots On Mobile

Indian Express: Every TV channel worth its name is planning mobisodes to shore up its revenues through a new found stream called mobile.

After the success of The Great Indian Laughter Challenge, Star One launched a series of one-minute gags on mobile. Deepak Sehgal, VP content and communication, Star TV, says that there

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