We were reporting all along about EA’s interest in Jamdat…EA had been sniffing around for almost a year now, but the price and valuation issues were proving to be a hurdle. Even as little as 6 months ago, Jamdat would have commanded no less than $1 billion…but for reasons not very clear, some of the air out of the company has gone out. So the purchase price of $680 million is really a climbdown for JMDT, and a bargain, so to speak, for EA.
For EA, which never really did kickstart its mobile gaming strategy, this is their strategy…
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