UK telecom behemoth BT has started making the big content deals for its upcoming IPTV service…it has signed on BBC, Warner Music and the Paramount film studio.
Dan Marks, chief executive of BTTV, is a former Universal Studios executive, and is leading the content acquisition efforts. The BT service will be launched in the autumn and there will be no monthly subscription fee. Its premium content will be made available for a one-off charge either as a pay-per-view service, which is available at set times, or as an on-demand service that will be available at the touch of a button.
Customers will have to buy the set-top box that provides the service – for a price that BT has yet to disclose – which will include an 80Mb hard drive to save programmes and music.
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