There Is Only One Content

Carlo has used a couple of recent moves and comments from big media companies to illustrate where he thinks they have missed the point of mobile content — which is that there is just one big content market rather than thousands of tiny little ones….
“NBC sees the market for video iPod downloads as completely different from a market for its regular broadcasts, which is different than those evil TiVo users. CBS sees download market as one that’s diametrically opposed to its broadcast network. But this is completely wrong…Yes, they need to cater to different devices, but consumers only care about one media: that which they consider ‘theirs’.”

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