A piece in the World Wide Words newsletter has alerted me to the coining of a couple of new ‘scientific’ terms relating to the mobile industry…not exactly content but it’s good to be aware of them in case they’re casually brought up in conversation or a conference.
“Mociology (mobile + sociology) is the study of the innovative ways people use their mobile phones or wireless systems in daily life. Examples given including buying concert tickets by phone or having medical information about your diabetic condition sent to you the same way…Mocio-economics is described as “the underlying economics that drives the fast emergence of mobile entertainment revenues and economics”.
I’m not sure there was a need to name this beyond the desire to create a new word, but I’m not a sociologist…
The wikipedia entry is here, and a BrandRepublic article relates it to marketing…
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