@ Media Week: Disney: More Than 800,000 Downloads Of ABC Shows So Far

Disney SVP/CFO Tom Staggs told investors and analysts at CSFB that iTunes has sold some 800,000 downloads of ABC’s “Lost” and “Desperate Housewives.” Speaking with a small group of reporters after the session, Staggs said he thought the $1.99 per episode price would stick– “right now, it looks like that price is what people are willing to pay” — although the company could try other approaches with diifferent kinds of content. Staggs also said, when I asked, that the price wasn’t dependent on Apple. As for cannibalization, he reiterated that the company wasn’t concerned about it when they started the experiment, then noted that they haven’t lost audience and, in fact, some ratings have gone up. He also pointed out that the video iPod audience should be larger after the holidays.
The deal, he told the audience, is one of the “examples, albeit a small one, of the ways we can reach consumers.”

Comments have been disabled for this post