BET, a subsidiary of Viacom catering to African-American audiences, has launched its mobile brand called, well, BET Mobile. The company/channel will start marketing ringtones, graphics, games, alerts and social networking features, and will develop it in conjunction with Motricity.
BET says it is among the first mobile services to integrate downloadable ring tones into music videos as they play. The vision is to “start with ring tones and progress into other personalized entertainment such as full-track music and videos”.
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