Vodafone Launches Global 3G Mobile TV

Vodafone has announced the launch of its global Mobile TV channels, which will be widely available across Vodafone markets from this month.
The shows will include “Sex and the City” and “Six Feet Under” from HBO, Eurosport, MTV, UEFA Champions League and Discovery, as well as seasons 1-4 of “24” (the real ones, with Kiefer Sutherland) which have been specially edited for mobile.
“This globally sourced content, which works on any Vodafone live! with 3G enabled handset, will complement the existing domestic Mobile TV offerings already available in eight of Vodafone’s operating countries – Germany, Greece, Italy, Netherlands, New Zealand, Portugal, Spain and the UK – three associate networks – Belgium, France and Switzerland – and one partner network – Austria.”
Vodafone has the largest geographical reach of any mobile operator, and I’m pretty sure the largest customer base so it should be able to arrange some good deals for content.
A study conducted by Vodafone found that “consumers want well-known TV brands and channels, they like dipping in and out of television as it is an enjoyable way of filling free time, and thus Mobile TV appeals to people’s spontaneity”.
IDG: Vodafone owns stakes in operators in 27 countries and has partnerships with network operators in an additional 27 countries. The operator claims a customer base of more than 171 million. Rival Orange is also actively promoting mobile TV, having announced earlier this year plans to reach 1 million active TV users by the end of 2006.