i-mode Business Strategy has a post up about the beginning of i-mode — it’s a raging success in Japan now, but it wasn’t always guaranteed that NTT DoCoMo would go for it.
“Management didn’t see the vision at first…They thought cell phones were just for business…They didn’t think people would download ring-tones or cartoon character screen savers.”
Related stories:
–I-mode Was An Accidental Success
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