Sify.com: The report says discount coupons on mobile may just become a popular way of attracting consumers to shopping malls. Christened M-coupons, these wireless discount coupons are all set to hit the country early next year, the report says.
Says C.V.S. Sharma, Country Head, Tribal DDB, “We’re working with a client on this concept and are expecting to roll out the campaign early next year,” thus changing the way products are being peddled in the country. Mumbai-based Tribal DDB India is an ad agency that caters to the digital medium and specialises in online advertising.
Considering the mobile subscriber base is galloping at 3 million a month, it’s definitely a good idea to use mobile phones to deliver coupons. But we have seen many players like ActiveMedia Technology working on this for a while (see a related story). It would be interesting to know where these initiatives stand.
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