British Online Gaming Firm Gets $3 Million Funding

Mind Candy, a British company that is pioneering a new genre of online game known as alternate reality games, has secured a $3 million round of venture funding from Index Ventures, an investor in Skype and other technology companies.

Mind Candy, a development house that operates a game called “Perplex City,” will use the funds to expand the scope of its current game. Index, led by firm partner Danny Rimer, had previously invested $1.5 million as a seed round in the company.

Alternate reality games are a relatively new mix of online puzzle-solving and interactive fiction that brings a community of players who typically play the role of voyeurs and participants into an unfolding mystery.

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