AOL Nearing Tie-Up With MSFT On Ad Sales: WSJ

Meanwhile, WSJ is reporting something more than the NYT story below: it says that an agreement with MSFT is nearing, and the two will build an online ad service designed to compete with Google, if they sign a deal.

The deal would combine advertising-related assets, with minimal, if any, money changing hands…and of course, AOL would drop Google for search ads and use MSFT.

The deal would be done before year end, though there is a chance Google might still come in…

Another set of negotiations are over creating a joint ad sales force that would sell online ads across both the AOL unit and Microsoft’s MSN, while keeping the two online services under control of their respective owners.

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