Virgin Mobile To Trial Ki-Bi Cards

Ki-Bi Mobile Technologies will do a trial with Virgin Mobile UK for its “mobile content on cards” technology. The trial will begin in the post-Xmas promotion period with Virgin distributing the cards to buyers of specific handsets, offering access to mobile content (ringtones, games etc), as well as a link to Virgin Mobile Bites.
Ki-Bi distributes content on cards that use audio to work: “Customers simply dial the Ki-Bi service number, hold their card up to their phone and press the button relating to the content they wish to receive. An acoustic tone is played which triggers the download of content to the phone from the content server.” Virgin will use the trial to assess the retail distribution of mobile content, such as through its Megastores.
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