Playboy Enterprises ‘ CEO Christie Hefner is everywhere these days, it seems…she and her team gave a presentation today at the CSFB media week…and her team talked up online and especially wireless/mobile content:
Some points:
Jim Griffiths, SVP & President, Playboy Entertainment
– four new international Playboy sites to be launched soon..
– most exciting: mobile market internationally
– domestic market for mobile is exciting as well
– SEO has significantly improved our traffic in the last 12 months
– Earlier this year, we acquired ICS, the webmaster adult affiliate community…we’re working with ICS to enhance the content and profitability of our sites.
Christie Hefner, Chairman & CEO
– double digit growth in wireless internationally
– Italy is the biggest international mobile market and primary use is video clips
– Will start breaking down mobile content numbers in earnings releases soon…
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