WSJ has an interview with Disney CEO Bob Iger, on how his company did the deal with Apple for the video downloads to iPod, and other issues.
On why they did the deal: “Firstly, we’ll learn more about consumer behavior and using new technology in a new window with different pricing. Secondly, I really wanted to use it as a catalyst to get the company thinking more about breaking with tradition and following the consumer. Interestingly enough, nothing has done more to reignite the company than this deal. It almost has created more value for the company than the deal itself.”
On doign any major M&A, he says: :”I think the world is looking at the pace of strategic change and deal making. It would be wrong to give in to that, but I definitely feel it.”
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