Is there a good reason for mobile RSS feeds? Everybody seems to be launching them (case in point: Yahoo, just below) but is there really a demand?
“Only five percent of households read blogs, a smaller number read RSS feeds, and even fewer listen to podcasts. Now, if less than five percent are actually reading RSS feeds, what percentage is taking those feeds mobile?”
Of course, with the basic mobile RSS feeds it probably doesn’t cost very much…
This lady argues there are some very real benefits not only for mobile RSS feeds that are links to web content but RSS feeds of content, from a marketing point of view.
“Since the technology is still somewhat nascent, the primary mobile RSS users are extra tech-savvy, which tends to correspond to a demographic of mostly male, professional and affluent individuals. This alone is a nice niche audience. But if you look at the more popular feeds, you quickly realize the opportunities to market to an even more specialized group. ”
Related stories:
–Mobile RSS Feeds
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