I’d say it’s highly likely that sports will drive uptake of of mobile video (or at least play a big part in it) since people are so fanatical about their teams. This article puts forward a number of arguments, including “If you see the score, you’re going to want to see the goal” and “While a 10-second ad on a 3-inch screen probably would not command such a hefty price, sports fans could be more willing than others to sit through a quick pitch.”
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