Interactive Mobile TV Test Is Planned

Norwegian broadcaster NRK and Swedish wireless equipment maker LM Ericsson are conducting what they say is the world’s first test of interactive mobile television. It focuses on the Norwegian youth music program “Svisj”. Participants in the test are able to vote for the next music video by pressing a mobile phone key and chat in writing with each other or the program leaders while watching the show — at cheaper rates than an SMS. The new interactive application has been named IM-TV by Ericsson.
It is this sort of interactivity which is going to make mobile TV more compelling… It’s nothing you can’t do with a computer, but it is the sort of thing that is going to encourage people to use mobile TV because they get to interact with the program — in this case to help choose the next video, and mobile content is all about content.
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