I Want My Mobile TV! Or Do I?

Now that mobile TV is actually arriving in markets in Europe and the US some of the players are beginning to pull back from hyping the service…
“Verizon Wireless’ VCast, a service providing downloadable video clips and content, doesn’t even call its service mobile TV–because, as a company spokesman put it, TV on a handset “over-promises and under-delivers.”
It’s also possible they’re saving mobile TV for broadcast video (to launch next year with MediaFLO), which is (after all) a far more apt description. Downloads are mobile video.
As a market, mobile TV and mobile video are likely to be a success, especially once the feature becomes standard in mid-to-high end phones. If I’ve been informed right about the economics of mobile TV it won’t take a high percentage of people to use it for it to be profitable. Of course, individual players can fall over easily…