Now that mobile TV is actually arriving in markets in Europe and the US some of the players are beginning to pull back from hyping the service…
“Verizon Wireless’ VCast, a service providing downloadable video clips and content, doesn’t even call its service mobile TV–because, as a company spokesman put it, TV on a handset “over-promises and under-delivers.”
It’s also possible they’re saving mobile TV for broadcast video (to launch next year with MediaFLO), which is (after all) a far more apt description. Downloads are mobile video.
As a market, mobile TV and mobile video are likely to be a success, especially once the feature becomes standard in mid-to-high end phones. If I’ve been informed right about the economics of mobile TV it won’t take a high percentage of people to use it for it to be profitable. Of course, individual players can fall over easily…
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