C4 Offers Hollyoaks Clips, Mobisodes On Demand

UK’s Channel 4 has created a series of mobile content based on popular teen-soap Hollyoaks, going beyond wallpapers and ringtones. Some things are available on both mobile and web — such as “an exclusive video fanzine providing interviews with cast members and behind-the-scenes footage from the show… A daily catch-up service called Hollyoaks Bitesize has also been created to allow viewers to access a round-up of individual episodes they might have missed.” Two 60-second packages will be available online and via mobile for a one-off payment of 50p. I don’t know whether that’s one-off for the day or forever, but I’m guessing the former.
There’s also a mobile-only initiative, Hollyoaks Weekend, which offers specially created mobisodes to watch on Saturday and Sunday…”The mini-episodes will follow the main Hollyoaks cast in a series of unique storylines that can be viewed alongside the plots featured in the main Channel 4 series.”
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Hollyoaks Joins Mobile Content

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