Another Window Into Weblogs Inc.

Every so often Jason Calacanis burps up a little info about how Weblogs Inc. operates. So far, selling the company to AOL hasn’t changed that behavior. Today’s installment: the quest for growth. Traffic on blogs under 1 million page views a month is expected to grow 20 percent a month while the traffic on those over 1 million is supposed to grow by 10 percent. Lots of charts ensue.
At the same time, he says bloggers aren’t paid or fired based on those targets: “If we don’t hit a target we look at it as a team and say ‘what can we do to hit it next month?’ Of course, as the traffic goes up across the network we increase rates. However, as I’ve discussed with many folks you don’t want bloggers obsessed with traffic over quality…”
What he doesn’t do is offer any insight into how the targets are met.

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