Of course, low prices and high quality are helpful in every business, but people come to mobile TV with expectations from terrestrial television.
“We had more than 1 million downloaded video streams in the first 10 days of service,” Neil Martin, corporate development director at British Sky Broadcasting Group PLC (BskyB), said Wednesday at the Mobile Video & Television Summit in London. “We’re now averaging more than 140,000 streams a day.”
The service is still in trial mode and therefore free, but the article says “downloaded video streams are now outstripping longer established text messages via the SMS (short message service) and Web surfing via WAP (Wireless Access Protocol)”.
Factors that could impede uptake of mobile television are pricing confusion — where users don’t know how much they’re spending on the service — and a lack of quality content.
It’s increasingly looking like an advertisment-subsidized model is the way to go. One advertising industry veteran claims that people prefer ad-free content but won’t shell out a lot of money to watch it.
“Every focus group we have had, people said, ‘We don’t want commercials on the radio; We will pay to not have commercials,” Chuck Porter said at the Reuters Advertising Summit held in New York. “But they wouldn’t, and they didn’t.”
He claims people buy services based on content, not whether they’re ad-free…
Related stories:
–Mobile Video Revolution
–Mobile Media Set To Explode รข
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