“We Are Technology Agnostic”: Star Group CEO Michelle Guthrie

Indiantelevision.com: This is a detailed interview of Star Group CEO Michelle Guthrie. Here is the relevant digital media part for you:
Q. Considering parent company News Corp is getting ready for ‘web world’ and Internet-driven strategies, what are Star’s plans in this regard?
As a creative content company we make great and entertaining programming Asia-wide. Keeping in mind various other aspects like protection of intellectual property rights, we do look at distributing our content (on various platforms) in an effort to monetize them. If distribution happens on the Internet and we at Star can figure out a business model for it, then that’s fine.
In India, we still see that the Internet and PC penetration is reasonably low and it’s not a mass market yet. But we’ll see and continue to explore opportunities.
Q. Are there plans to aggressively exploit other aspects of digital media encompassing mobile and wireless tech?
We are technology agnostic. As are most consumers. Do you think a consumer really cares whether content is delivered via cable, or satellite or mobile? If the consumer doesn’t care, why should we? We have great programming and our aim should be to make it available to as many people as possible.

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