The Reuters Media and Ad Summit is underway in New York. Lots happening … the summit page is here.
Google Ads: Tim Armstrong, Google VP-ad sales, says 2005 was the turning point for internet ad sales as a real part of the ad budget, not a test. “The experimenting and testing phase begun in the 1990s has ended. Corporate ad buyers are investing now … Some are putting 10 percent or even more than 10 percent of their 2006 budgets into online,”” he told Reuters prior to the conference.
Clear Channel: Increasingly aggressive when it comes to the internet and alternate delivery forms, Clear Channel says it’s now in discussions with various wireless carious. to deliver local news and weather to cell phones in 2006. Clear Channel Radio CEO John Hogan says the company also has been in dicusssionswith Apple, Yahoo and and Microsoft for internet distribution; so far, that has “yielded more discussions.”
Mobile Media: MPG North America CEO Charles Rutman: “If I had to make one prediction I would say that’s going to explode, mobile media.”
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post