Advertising and media executives at the Reuters Advertising and Media Summit all seem to be fairly confident that the market for television and other media on mobile phones is set to explode…and I guess by corollary mobile advertising is also set to explode.
For a cautionary note read this column… “I’m a strong proponent of content delivery on these devices, but I’ve also been trained to think about things from the consumer’s perspective first. I’m not sure that we’re thinking this way as an industry.”
His argument is that the mobile phone is far to personal an item to send unwanted ads to — it’s only going to annoy people. He doesn’t offer any solutions to this except an offhand comment that marketing should be in the guise of content rather than a message between content, but at least he gets the idea. He also predicts the market is about six to nine months away from successful, strong mobile marketing.
Related stories:
–CSI Promotes Ringtone Promotes Coldplay Promotes CSI
–Mobile Content Promotion For Xbox Game
–Cell Phones Emerge as New Advertising Medium
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