@ DEMXPO: Christie Hefner, CEO, Playboy Enterprises

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Christie Hefner, CEO of Playboy Enterprises, is giving the second keynote at the DEMXPO conference….

– Playboy Online is our fastest growing profit center and I believe it will be our biggest profit center.

– We are all about experimentation..try everything and see what consumers tell us.

Localized international sites are driving our growth online…we are partnering with local media companies who are working on the local print versions.

– Mobile content is big internationally for us…we are working with Hutchinson and their 3G operators in Europe and Asia. We’ve just launched in Canada and we’re talking to U.S. operators.

– Gaming is big for us and our new game has been so successful that we’re launching another spinoff game next year.

– She’s touting the benefits of the company’s newly-launched digital edition…for Zinio, the company providing the digital edition technology, this is among the most successful of its stable of 300 magazines.

– I think “brand” is among the most overused words…I think a true brand is one which can move across mediums.

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