Disney’s Iger Isn’t Backing Down On Shorter DVD Windows

Disney CEO Bob Iger says he’s even suggested that exhibitors sell the DVD at the theaters for moviegoers to pick up on the way out while the interest is still fresh. In exchange, the owners would get a cut of the sale. “They think we are out of our minds,” Iger said during a Monday q-and-a at the Wall Street Journal. But he thinks the roughly four-month theatrical exclusive when most of the screen money is made in the first few weeks may be costing everyone: “We are spending too much time chasing box office (dollars) and we are waiting too long to enter the next window.”