So it has come to this: Vibrant Media, the online advertising firm which has its in-story “Intellitxt” link advertising service, has raised $25 million in second round funding, according to a regulatory filing, picked up by PE Week Wire. Backers include ABS Capital Partners and Messpierson Investeringsmaatschappij of The Netherlands.
We have been a vocal opponent of this form of advertising….not that it matters, since the greed-factor in the industry is pretty high these days.
Related:
– Forbes.com Puts Advertiser Links in News Stories
– More on Forbes.com’s Selling out
– Forbes.com Unblurs the Lines Between Ads and Editorial
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