Tim Harrison, Vodafone – Part Three

In the third part of his interview with Mobile Industry Tim Harrison (head of games at Vodafone) talks about Vodafone’s position on quality control and revenue sharing…
Harrison said that Vodafone tries to avoid dictating to a developer how to create a game because it’s not their core competency, but does “share” certain characteristics their customers want from a game. For example, “we ask that all the games that we provide have a very easy way of turning the sound off. It’s one of the most obvious things about a mobile game that when you start a game up, very often you don’t even want the music to start – and a lot of the best developers are now putting screens at the beginning, so one of the first questions they ask you is “would you like the sound on or off?” Hear hear! When I used to play mobile games on my way to work I went through a laborious process of plugging in the headphones, starting the game, going into options and turning off the sound, then unplugging the headphones — all to avoid the raucous game music from startling everyone on the bus.
Also, unsurprisingly given its global reach, Vodafone is pushing for all games to be multi-language… mainly English, French, Spanish, German and Italian, since Europe is a big game market for the telco.
Related stories:
Tim Harrison, Head Of Games At Vodafone – Part Two
Tim Harrison, Head Of Games At Vodafone – Part One

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