SMS To Sink A Battleship

Push The ButtonA recent SMS competition in New Zealand resulted in the winner detonating the explosives that sunk a frigate — which will now be used as an artificial marine reef and diving attraction. There goes the NZ navy…
Over 90,000 people registered for the Push The Button competition, which involved selecting a number on a keypad to choose one of 9 squares in a grid. If the frigate or a submarine was located the person moved to the next round…if not, they didn’t. A reasonably straightforward system, with the attraction of a unique prize. The WMV file of the sinking is here (1.71Mb)
(via Textually.org)

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