One-stop Shopping For Local Ad Placement?

Chicago-based media services firm Integrant launched Centro.net today, a service aimed at making it easier to match national advertising and local sites as well as provide full local marketing resources. Centro execs say the system is launching with 1,300-plus local sites including newspapers, TV, radio, alt weeklies and business publications from each of the top 100 markets; reach: 50 million-plus unques monthly. Media companies include Belo, Advance and Hearst; Centro claims relationships with 150-plus ad brands.
Shawn Riegsecker is CEO/founder of Integrant and founder of Centro. Press release.

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