Google Versus The VCs

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There has been a lot of talk about Google and Yahoo competing with the VCs. Well, here is my story from the latest issue of Business 2.0: Google versus The VCs.

Google’s sales pitch to the startups is simple: Come work for us, score some Google shares, and see your big idea rolled out to more than half a billion users. Yet since it started the practice in 2003, Google has snatched up 12 companies, many of which had raised only small amounts of funding and sometimes no venture capital.

Riya might be the latest one to be taken out by Mandarins of Mountain View.

7 Comments

David

I actually attended the startup school, and the head of business development from google was there. He said a few interesting things (I am taking it all with a grain of salt mind you):

-If you have a solution don’t build it on proprietary software, build it on open platforms. Odds are they have to rip it apart and rebuild it in order to scale it.
-Come to Google with your idea early on, so that the transaction is clean and before you get really corporate. It was said that Google only partially acquires for the technology itself, but mainly acquires for the talent.
– People at google are compensated for ideas that they come up with internally, so instead of employees leaving to start their own startups, Google will compensate the employees “for fair market value” of the product they built with options.

So as you can see Google wants to have ALL of the good ideas and people that build those ideas for a myriad of reasons, not just the immediate value that product may bring to the company.

Ash

Agree. And, it will at the very least temper the expectations and valuations of the companies. This is a good trend–one that I really hope will lead to a healthy competition between VCs and corporations for deals.

David Newberger

The strategy is interesting to me because Google is trying to cut the Venture Capitalist out of the picture. This is good in my mind because it might keep the Web 2.0 Community from reaching the bubble danger zone.

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