Indiantelevision.com: This is big, big news.
Zee Telefilms Ltd (ZTL) is planning to digitise 50,000 hours of its programming as part of its plans to exploit the content across all the delivery platforms. The company is also planning to launch mobisodes (mobisode is a brief episode of a video programme designed to be viewed on a mobile phone or handheld devise) based on its key properties.
“We are seriously looking at launching mobisodes. We are identifying our key programming properties for this,” says Zee Telefilms director and business head of Zee TV channel Punit Goenka. According to Goenka, the whole process of digitisation would be completed by the end of 2006. The total project cost, for which Zee has partnered with IBM, would be between $5-6 million.
ZTL and IBM Global Services India Ltd. had entered into an agreement this August to develop end-to-end digital media asset management solution using technologies that will optimise the asset acquisition, development and broadcast playout.
ZTL is really on a digital mode. I haven’t heard of such plans from other Indian TV channels yet. ZTL’s plans should be in the elight of emerging delivery platforms like IPTV, HDTV, mobile video, video on demand etc.
Related:
MTV India To Launch Mobisodes Of Upcoming Soap Pyaar Vyaar
Star India Launches India’s First Mobisode On Hutch Phones
Digitisation The Next Big Thing For Television: Star CEO Peter Mukherjea
Zee Ties Up With IBM For Digital Media
Zee News Exploring Delivering News Content On Net And Mobile
Zee To Launch Video On Demand On Its DTH Platform
Mobile TV In India Soon?
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