Broadcasters Look For Leverage With Cable, Satellite (sub. req.)


Yes, the broadcast networks want alternative revenue streams, one key driver of the various trials in VOD and downloads. But Joe Flint suggests they also see the chance to make money from the cable and satellite operators that have been carrying their networks for years without cash compensation on the grounds that their signals can be picked up with an antenna. Charging for time-shifting is one way to show the value and possibly gain carriage fees … or so the argument goes. Risky because it could end showing the contrary — that enough people aren’t willing to pay per show — or further encouraging audience splintering.
Of course, as Flint also notes, none of these efforts would be underway if broadcast execs thought the effects on their core business could be anything but incremental.

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