Amp’d Mobile has completed what it claims is the first nationwide live event broadcast to mobile phones in the US. Last satureday the people involved in Amp’ds “friendly user trial” could view Rich Franklin’s single round knockout of Nate Quarry for the middleweight championship and Matt Hughes’ defeat of Joe Riggs by submission at the Ultimate Fighting Championship (UFC) 56 — Full Force Battle from the MGM Garden Arena in Las Vegas. Amp’d is the official wireless sponsor of UFC, and the show was broadcast from a 40 foot outdoor broadcast truck which produced 12 live feeds from 10 cameras and two remote handheld crews. As well as the fights it included “Matt Hughes, Joe Riggs, Nate Quarry, Rich Franklin, Andrei Arlovski, Kenny Florian, Joe Stevenson and Rashad Evans, among others, and special features like fighter training and preparation, plus fan and celebrity interviews. This key event also marked the debut of Amp’d commentators Mike Swick, UFC fighter, and Amp’d VJ Playboy Playmate Lauren Michelle Hill.”
I’ve got two thoughts on this — first, this kind of content appeals to Amp’ds target audience and if done well should cover the relevent sports (ie, extreme) better than the ESPN effort. Also, it’s bound to be costing a lot of money so Amp’d needs a pretty strong subscriber base to recoup its expenses.
Euromilhoes Dakar Rally 2006 Mobilizes: Well, rallies are pretty mobile anyway, but Arena Mobile has scored a deal to put the Euromilhoes Dakar Rally 2006 on mobile phones in more than 30 countries across three continents (Asia, Europe and South America). The rally was first held in 1978, and has become a major event at the beginning of each year, uniting amateurs and professionals competing with trucks, motorbikes and cars. The content will include video highlights of each stage, race summaries, daily action photos, news updated every half an hour, roadbooks and rankings.
FoxSports To Get College Content: FOXSports.com has signed an agreement with Smartphones Technologies to license college sports wallpaper for its mobile storefront. The real question is why Fox didn’t license other college mobile content from Smartphones, which includes: animated screensavers, mobile video clips, voice ringtones, ringback tones, text messaging campaigns and mobile games”.
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