Yahoo Will Provide Content For Clear Channel Digital Video Ad Kiosks In Malls

Emphasizing how much Yahoo wants to be perceived not just as a portal but as a content distributor and creator, the company will be the content provider for a joint venture between Clear Channel Outdoor Malls and DAN Media that starts with large-format video screens ceiling mounted in major LA-metro NY malls this Friday. (aka the biggest shopping day in the U.S.) Plans call for similar installations in 200 malls in top 20 markets over the next 2-plus years; DAN already has a similar presence in malls across Canada. The Clear Channel Digital Mall Network will featue the Yahoo! Buzz Index, news headlines, sports, entertainment, and financial info wrapped around 30-second ads. Not quite the Times Square news ticker but potentially good exposure for Yahoo — although a lot could depend on the mood of the shoppers confronted by the big screens. Press release.

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