NBC To Close Trio; Shows Moving To Broadband

One of my favorite channel Trio is being closed down…the struggling cable venture, which generated cult buzz among the pop-culture cognoscenti but not among advertisers, would be yanked from its digital channel slot and relaunched as an Internet-only service by its parent NBC on sister channnel Bravo’s website.

Existing Trio programming including acquired series under the “Brilliant, But Cancelled” banner will continue online, along with a host of other properties, such as AwardsMania. More new programming will be added throughout the year, the company said.

Trio already has its own online broadband service calld Trio Plus, which it launched in March last year.

AP: Trio wasn’t able to say on Monday which of its programs would make the move to broadband, since use of any shows on another platform must be negotiated with the people who made them. But, “It will feel like the channel,” said Lauren Zalaznick, Trio president.

More details in release here

Related:

Trio Launches Broadband Content Site

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