iFone saw a great success with the Lemmings mobile game, based on the old computer game that so many people loved. Following the current trend of making successful games a franchise, iFone has released a new mobile game called Love A Lemming (Press Release). This one is a Tamagotchi-style game where players have to “name, tame and train your very own Lemming so that it can be successfully released into the wild”. I have to ask, what makes a successful Lemming?
Anyway, the really interesting part to all this is that “once a player successfully releases their Lemming into the wild a special code is sent to their mobile. This code will allow them to download the same Lemming they have trained to play with in the next Lemmings game“. This is a great way to link different games by more than just a brand. If people have spent a long time training a lemming they’ll probably want to use it. And conversely, if people buy the next game and like it they’ll probably want to buy Love A Lemming to train their own.
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