Jamster Rebrands

Jamster LogoJamster has embarked on “a new global brand campaign, simplified subscription plans and an industry- first parental control service”. This includes a new logo, shown here. The press release is fairly innocuous, but many people will see this as an attempt by Jamster to distance itself from a fairly bad reputation its managed to obtain this year. The company talks up Jamster Guardian as an “industry first”, but the main reason Jamster was the first to implement it was because it was one of the main causes for the need for the service in the first place.
“Unlike other content providers, the company invests millions of dollars promoting its unique mobile entertainment services through television, online and print advertising”… advertising which has resulted in a lawsuit against the company.
The following paragraph also raised some questions in my mind:
“In studies recently conducted by Gfk NOP, consumers in the top 25 U.S. markets recognized Jamster for having superior quality content. The brand had notable awareness among respondents and was the only content provider identified by name and recognized for having the best content and advertising. In another study, Jamster was cited as having the highest unaided awareness of non-carrier brands, was considered the “leader in its field” and was found to have one of the most hip and stylish catalogs of all mobile content providers.”
Does anyone have access to this study? I can understand Jamster having the highest brand awareness, but I’m a bit surprised that it’s “for having superior quality content”.
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