Internet Ad Rev Up 34 Percent For Q305; $12 Billion ’05 Possible

Internet ad revenues increased 33.9 percent over 3Q04 to $3.1 billion for 3Q05 — the highest quarter and the first to pass the $3 billion mark. according to the newest IAB/PricewaterhouseCoopers ad report. The sequential quarterly increase is far lower . up 4.7 percent from $2.9 billion in 2Q05. PWC’s Pete Petrusky: “The continued strength in Internet advertising reflects in part the medium’s unique ability to collapse the business cycle for advertising, marketing and branding, making it more attractive for traditional advertisers. The high percentage growth in revenues is more significant given the larger revenue base.” If Q405 delivers even higher numbers, the industry total could break $12 billion; last year’s take was $9.6 billion Q404 was the highest quarter prior to 3Q05 so that could bode well. If that $12 billion mark is hit, it would be double the amount of revenue for all of 2002, the lowest internet ad revenue year this decade. Press release.

Related: Online Ad Market Nears $10 Billion Mark

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