80 Percent of CNN Ads Revenues Are Integrated Online-TV Buys

That is certainly a big number…a story on CNN’s biggest multi-million multi-platform ad deal with Chrysler, under which the car maker will advertise/sponsor on-air, print and online as well as wireless, podcasting, VOD and interactive TV components of CNN’s coverage of the selection of corporate sibling Time’s Person of the Year.

Leading up to a special Chrysler-sponsored one-hour documentary on Dec. 18, CNN will profile all eight candidates via VOD, podcasting and online, with each segment wrapped by Chrysler promos customized for the individual platforms.

Meanwhile, 80 percent of CNN’s ad revenue is now tied in with integrated TV and online buys, up from 20 percent in 2003, said Greg D’Alba, COO of CNN ad sales and marketing.

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