iTMS Slashing Prices?

With all this talk of variable pricing for the USA iTunes Music Store in the near future, given that new contracts with the record companies are currently being negotiated, I was most amused by the scene I was confronted with this evening. Variable pricing has, it seems, come to the UK somewhat prematurely.

Steely Dan on iTMS

Say what you will about Steely Dan, but £7.90 is pretty cheap for 66 tracks – or 4 hours 51 minutes – of glorious jazzy rock. It works out at a mere 11.96p per song!

I presume this is a mistake, and will be rectified in due course, but perhaps it is merely foreshadowing what we can expect under the record companies’ new régime…if they get their way.

Although 12p per track seems pretty bloody unlikely. The idea, in fact, that anything but the most obscure music will get any cheaper with variable pricing is a foolish one – customers will only end up paying more. We can only hope that Apple stays firm and tells the record companies where to get off…

Needless to say, I bought the album, and shall be monitoring my bank balance closely.


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