EFYTimes: Coincidng with India-South Africa cricket series, BPL mobile, now owned by Hutchison Essar, has come up with ‘Live Cricket Alerts’ for the subscribers. By SMSing ‘SUB’ to 777 from his/her BPL Mobile, the service can be activated. The service provides live score updates beginning with the weather report, pitch report, toss and score updates for every 10 overs. The service comes at a rental of Rs 30 for a series.
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