AlwaysOn, the friends-of-Tony-Perkins blog site, is on track to make about $2 million in sales this years, says Perkins in this story, with a profit margin of 25%. Those sales consist of event sponsorships and tickets, as well as online ads and sponsorship advertisements in the magazine.
Perkins’ goal is to double sales and expand profit margins to 33%…He’s hoping to reach $1.5 million in online ads, up from about $1.2 million this year.
On further gorwth, Perkins said: “We are open to selling up to 50% of the company in the near term to an interested media partner who could help us substantially grow our global brand presence.”
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