In-Game Advertising Firm To Close $10 MIllion Plus Round

In-Game advertising is a hot area, and NYC-based IGA Partners are about to close a $10 million plus (might close at $13-15 million rage) first round, according to a reliable source. The company had no comment on the funding…

The funding, led by some top-tier VC firms, has a commitment for a matching second round from the investors too, based on performance.

IGA is in competition with the more well-known Massive, Inc, and others, for PC and console in-game advertising. On the online casual gaming side, Shockwave just launched its in-game ad service. IGA is also targeting the mobile gaming in ad sector too.

A good background story on IGA Partners is here

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