Google is giving up one aspect of Google Print — the name. From now, it’s Google Book Search. The reasons from product marketing manager Jen Grant via Google official blog: the name was confusing to some people who thought it was about document printing but the primary reason is to focus on what users can do with the service. Grant: “No, we don’t think that this new name will change what some folks think about this program. But we do believe it will help a lot of people understand better what we’re doing. We want to make all the world’s books discoverable and searchable online, and we hope this new name will help keep everyone focused on that important goal.”
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post