Cingular is announcing some major enhancements to its mobile content services: it is launching a news ticker service called Live Ticker, which sends scrolling text and images to the bottom of cell phone screens. This is a Motorola technology called Screen 3, about which we wrote in September. It is a Pointcast-like push service, which sends news and other content to the main screen in idle-time.
WSJ: Cingular also plans to allow users of its Media Net Internet service to set up Web links on their home screens. The new feature will reduce the average number of clicks it takes to access a Web page from a cellphone to two from four, Cingular says.
Live Ticker will initially offer about 10 content channels (WSJ says 29 channels) for subscribers. CNN, ESPN, E Online, the Weather Channel and Univision are providing the content. The service will be available in Motorola’s new v557 mobile phone, and other phones will come out next year….
WSJ says 27 out of 29 channels will be free, while two–Top Entertainment News and Spanish Language Horoscope–will cost a monthly fee of 79 cents. If users want to read the full story from the scroll, they will be charged a data-usage fee.
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