Cell Phones Emerge as New Advertising Medium

Advertising on mobile phones is likely to become a massive enterprise, but companies are wary of the medium generating a negative message… which is good. Most people currently have a very negative attitude towards advertising, so it’s not surprising this is passing onto mobile phones.
“Opt-in advertising services, where consumers sign up for advertising about items that interest them, seems likely to gain traction. “Customers do seem open to receiving mailings about a band’s album or next concert,” In-Stat’s Chamberlain told TechNewsWorld. Sports and celebrity news are other areas where such advertising seems acceptable.” (via Textually)
It’s likely to take off though, even beyond the “opt in” services described above.
Kaustuv Ghosh commented earlier today that the mobilisation of news would “also mean the true arrival of pay-per use news, thus delinking it from advertiser-supported news”. That’s true if people pay per story, but an equally likely scenario is that users will be offered the news free and it will be sponsored — with the potential that sponsors will pick and choose which stories they want to support. That would be a bad development… I’m willing to buy my news to prevent that happening.

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