Online Payment Product “Itz Cash” Catching On

Business Standard: It’s a sort of pre-paid payment card, exclusively for online shopping. Itz Cash, promoted by Essel Group’s Intrex India, comes in denominations starting from Rs 100, and is a prepaid card with an account number and password, through which one can pay utility bills like electricity, get telephone prepaid card top-ups, do online shopping and book railway tickets. Itz cash card is available at 20,000-odd outlets in India. All you need to do is scratch the card for your code and get it punched in for the products or the services that you want, and the amount will be debited from your balance.

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