That’s how he puts it…Hollywood Reporter has a three-story package on Rupert Murdoch’s leadership and also has a detailed interview with him. Asked about online, he says: “I think online, it’s the search for groupings, identifying search for groupings and providing sites for that — to meet, talk, discuss. These are very interesting; there are huge numbers of people. (We’re going to be) learning a lot about them and then selling advertising to them. Not too obtrusively, but when you target, there’s no waste: 50,000 people over here or 5 million people over there.
Asked about whether News Corp would launch a portal: “What does a portal mean? In a sense, we say we’ve got 30 million portals: In MySpace, everyone has their own portal. All of our sites will be tightly interlinked technologically, so you can click from one to another. I think you’ve got to network your stuff — that’s interesting.”
On broadband: “We’re not yet up in broadband. We’re starting in partnerships with some of the phone companies, but we may have to provide our own solutions, which would be great because (satellite TV is) wireless and therefore mobile.”
The other two stories are here and here.
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